How To Hire First 5 People In Your Startup?
Having the confidence to launch a startup is hard work. Finding the right people to join that startup is even harder, but it’s well worth your time and effort. Using these initial hires, you’ll be in a position to grow quickly and enhance your ability to provide better products and excellent customer service.
If you’re serious about being a successful CEO, you have to be a professional recruiter as well – and that starts with the first five hires for your tech startup. This beginner group will set the direction for your company in its incubating stage, so it’s important that you hire first 5 people, the best people possible.
As your company grows, your pipeline needs attention. You would need someone to be in charge of your company’s moving parts to make sure everything runs according to timelines set. The project manager you hire must be a good communicator who is able to hold your other staff accountable for tasks and milestones. The project manager would also be in charge of regularly scheduled meetings with stakeholders and of communicating with your company’s leadership when there’s a problem.
The campaign strategist’s job is to create the types of marketing campaigns that will have the biggest impact while keeping an eye on their cost. Since growing your company quickly will involve increasing your marketing presence significantly, you need a campaign strategist who will tell you where to invest. This person should be able to prioritize and be given the authority to say “no” to do his job.
Marketing representatives are your “bread and butter” employees — the ones that implement the marketing strategies chosen by the campaign strategist. These employees should be able to work out marketing campaigns and track results according to the key metrics you’ve set for your company. Hiring experienced marketing reps will ensure these employees are able to see where campaigns can be optimized, as well as work directly with your campaign strategist to suggest useful shortcuts and provide alternate options.
Content Strategist & Copywriter
Working with your campaign strategist will be your content strategist. This person is responsible for creating your inbound marketing strategy through the development and deployment of relevant content.
Content strategists make it a point to know who your customers are, what their needs and desires are, and how your company meets those needs. Utilizing this information the content strategist will create content aimed at various marketing segments, at different stages of the buying cycle. The content strategist and copywriter could be the same person in many organizations. The copywriter will write sales-driven copy for the emails, landing pages and calls to action that drive your overall marketing strategy.
A great copywriter knows exactly how to appeal to your prospects’ needs, and can hit on the exact pain or pleasure-seeking points needed to move the prospect forward in the sales funnel. Copywriters realize they only have a few seconds to get someone’s attention, and they know how to use this time to get people to act.
Your web designer will keep your website up to date and implement best practices related to web development and SEO. This person will work with the content strategist on landing pages and email marketing and can help you customize the ready-made templates that come with many marketing systems. Hire first 5 people for your startup means finding specific talent to fill the key roles that are needed to propel your company forward. By finding these five types of people and adding them to your team, you’ll position your company well for successful growth.